![]() Marketing campaigns can be a powerful thing, but when you really want to know what the experience is like, ask people who have been there. If you’re looking for home health services, ask the people you trust – your friends, family, neighbors, says LaNette Keeton. “If I can do my part, as a leader to make the world around me a little better,” she adds, “then I will have accomplished my life’s mission.” I want to positively impact the lives of everyone I touch.” “This includes my family and friends as well as my employees, my clients, business associates, acquaintances and so on. “I realized that as a leader, I needed to make a lot of sacrifices to ensure that everyone in my circle is safe,” she says. And having experienced one of the worst catastrophes a parent can face, she says she discovered what it meant to be a leader. I faced racism and harassment that never went away – the more successful you are, the more they come after you.”īut the challenges have only helped her grow, she says. “As an African American woman, being in business can be hard,” says Keeton. The road to building this business presented a lot of obstacles. Adding home infusion services for clients in their home is just one way she continues to contribute to the community and ensure her clients receive the best in care.īut that’s not to say it was easy, she notes. She has recently set up at-home infusion centers in Florida and is currently expanding to Arizona. In the more than a decade since launching her business, she’s taken her company to a new level, even going so far as to achieve one of her long-time goals shortly after pandemic restrictions began to lift: expanding her services across the country. She reaches out to every client to introduce herself, and let them know if they need anything, she’ll take care of it. It’s just who I am, so I started to build a team of people with compassion and empathy – people who have a heart.”Įven in her current role as CEO, Keeton still makes sure to establish a personal connection with each patient. “It would have meant so much to me to have services like this for my son.” “I was working as one of our home health aides when I first started the company, and I shed a few tears when I met my first patient,” she says. She immediately saw how her company would be different. To work with patients, you really have to be patient and caring, especially when you are working with children or seniors.” ![]() It’s just who I am, so I started to build a team of people with compassion and empathy – people who have a heart. “I’ve always liked taking care of people. In 2012, Serenity first began caring for patients. When Andre passed away in 2008 at 23 years old, Keeton decided that was her cue to create the type of home healthcare and nursing services agency that she so desperately wanted for her son. It was very, very hurtful to not get the help we needed.” ![]() “The nurses often didn’t show up or they didn’t give us the type of help he needed when they were here. He was handicapped, and LaNette didn’t feel he received quality nursing services. Keeton’s son, Andre, was a very happy child, she says – always smiling, laughing and giving hugs. LaNette Keeton, CEO, Serenity Home Healthcare & Nursing Solutions ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |